Today, in addition to arranging the purchase and sale of individual exclusive properties, the Luxent – Exclusive Properties real estate agency is also increasingly involved in the sale of apartments and houses from development projects. Part of this work is very often professional advice and intensive cooperation with the investor/developer – from the solution of the project design so that potential buyers like and meet their ideas, through implementation, marketing to the final sale. We talked about all this with the expert on the floor – sales specialist and project manager Šárka Tichá.
You may be surprised at my motivation. I started working in real estate because this profession gave me freedom and at the same time the opportunity to take care of my little son, with whom I was suddenly left alone after the death of my partner. So the answer is the love of freedom and the need to stay firmly on the ground. After a short period of work in a smaller office, I met the owner of Luxent, Emil Kasarda, with whom we consulted the sale of commercial property at the time. After only a few minutes, I was strongly impressed by his professionalism and personal charm, and probably me too, because the word gave the floor and within a month I was a broker for Luxent. It's been about 8 years now. Fate.
In addition to the considerable freedom to manage my program and time, I am increasingly enjoying the great creativity that work requires, especially for development projects, as well as the diversity of topics, architecture, types of real estate, and, of course, the people we meet every day.
We would all like to know that. Getting to know such a colorful real estate territory is not easy. The development seems to reflect the unpleasant coronavirus in some way – it is unpredictable. Prices are rising, while real estate and mortgage advisers are busy. Some clients buy quickly because it could be expensive soon, others are waiting for prices to fall. And probably both groups could be right.
If the current uncertainty hit a wider field of property owners and a lot of apartments and houses got back on the market, there could be a reduction in prices. The same was true of rental apartments used for short-term tourist rentals. On the other hand, the question is how fast the already strong demand for new housing and investment real estate will grow today, which is pushing prices up. Concerns about the growth of interest rates, the need to save savings, or the desire to find housing with a garden, where it is easier to survive the restrictions imposed on children, also contribute to this. Thus, there are tendencies to support both growth and falling prices. Where their balance is, it is a task in our work today and daily to estimate.
There are different rules for the luxury segment because many of these properties have no comparison on the market. They create their conditions and prices. Working in this area is an art that we have been carefully developing at Luxent for a long time. So what awaits us? We assume that there will be few owners who would have to sell the exclusive property for economic reasons. However, demand for them is high and supply is lagging. We are currently working on several exclusive projects and helping beautiful properties around the world. We hope that the building law will also be finally reformed and the official shim will be released. Then it will be possible to create even more high-quality offers, of which there are few today. And it wouldn't have to. At Luxent, we focus on them and meet a lot of creative developers with a higher vision who want to create something beautiful and healthy for people. May they have the freest possible hands for their work. We are ready for cooperation.
It depends on the project and the experience of the developer. The properties that Luxent focuses on require expertise and market knowledge, good thoughtful marketing, and great sellers. Sometimes they even become exceptional only after we bring our experience into them. The developer is usually very satisfied with the result because we will help him prepare his „product“ so that the highest potential of the place and possibilities is used. In this way, we help everyone, the developer and future owners to their satisfaction. Everyone not only enjoys such work but also benefits. And ultimately, it brings the highest possible profit for everyone, at all levels. He knew and experienced demanding real estate work, it might not just work out.
So the basis is the location – the notorious truth about real estate (laughs). We can offer interesting land and projects to developers in this regard. Then there is the concept – to formulate it is the art and the basis of success. We also offer our creative and marketing skills. It also depends on the face of the project, ie the great design of architects and designers, where we in the team act as consultants. Of course, quality implementations, including modern technologies and a high level of construction, must not be missing. And last but not least, who and how the project offers plays a big role. In Luxent, we have experienced brokers and brokers and we sell everything, even hearts.
It's always special. Overall, I can say that we are a partner, which is often quite crucial for the success of the project. Without us, projects would often look different. This in itself shows that sales are only part of our job. We are a partner of the entire developer team in the early stages, often we enrich the team with architects or designers, with whom we have had great success and good experience in the past. After forming the project, we prepare presentations and a marketing plan. At Luxent, we can make the real estate on the market very visible using a variety of media and social networks. And last but not least, we employ great salespeople. As I said. The art of selling good goods will eventually complete the success of the project.
I assume there is a difference between large developers and small investors. Size doesn't matter so much, even if it plays a role. Of course, we need fewer developers, who often employ their teams within the company. However, they also sometimes turn to us for a consultation. In general, however, it is more about the will of the developer to create something new and successful on many levels.
It is so. In uncertain times, people save their savings in conservative investments, the strongest of which are traditionally real estate. In Luxent, we have more exclusive properties, where you can not speculate on a dizzying and rapid increase in price. On the other hand, you can be sure that you have both a beauty that will make you happy and a lasting investment that will definitely not lose its value and grow constantly, not only in the short term. Besides, the Luxent Group has now established an investment real estate fund, which will invest in its development projects and offer an interesting appreciation of the money invested.
The main difficulty is that out of inexperience, it does not estimate the potential of the place and creates an inappropriate offer that will not have a response in the market. Quality design, layout, storage space, design of parking spaces, but also the appearance of the house, planting of greenery, and the use of technology must be taken into account. It can so easily happen that a developer sells his work worse than he could. The demand is high, but people can choose. Other intricacies may include poorly constructed contracts or a system of client changes. The developer may then be left with a lower profit and bitterness from the difficult period of selling the project with a lot of trouble or dissatisfied applicants.
These included, for example, the reconstruction of beautiful historic houses in prestigious localities of Prague, such as the Kampa border in Všehrdová Street or the border of Vinohrady and the upper Žižkov in Krásova Street, where stylish apartments very welcome and expertly awarded were built. A few years earlier, we provided the Anděl Martinium u Anděla project in Prague 5. Current projects we help developers with include family semi-detached houses in Klecany, Březový háj design houses in Předboj in Prague East, and a modern apartment building in Kostelec nad Černými lesy or a second home near Lipno in the unique MOLO Lipno Resort project. We now offer exclusive apartments in Prague 6, in the historical part of Suchdol. At the same time, we are preparing a luxury apartment house in Albeřice in the Giant Mountains. We are also preparing an interesting offer, for example, at the colonnade in Poděbrady.
Let me think the way I think they were all interesting. Really. Everyone is different and I like each one. Each has its own story. I can name, for example, the unique Villa Helenka, which is one of the 100 declared most important Art Nouveau villas in Europe. It is also specific in that it has such a high price for the owner that almost everyone considers it unsaleable. That's a challenge (laughs). However, we respect the owner and give it a chance. Besides, Villa Helenka makes our offer special and may attract Art Nouveau collectors or other owners of similar properties. With exceptional offers, one never knows and we are not afraid of challenges.
Life & style
4. 7. 2023
One of the evergreen summer holidays of Czechs is definitely Croatia. Not only the beautiful beaches and natural scenery, but also the cultural and linguistic proximity and good driving distance play an important role in this. However, this picturesque country, known for its rich history, has recently attracted visitors not only for holidays but also for real estate investments. Due to the increasing demand, you will also find luxury apartments, houses and houses in Croatia in our portfolio. Plus, we'll add plenty of tips on where to go in your new second home by the sea.
28. 6. 2023
Don't know how to protect your money from ever-high inflation? Invest in real estate! In the world of real estate, a wide range of investment opportunities are open to you - from cosy mountain apartments that come alive with the light of fireplaces in winter, to majestic hotels that are the crown of urban luxury, to castles, silent witnesses of bygone ages that still hold their refinement and charm. You can also venture beyond the borders, where you will discover exclusive properties in exotic destinations that entice with their fresh atmosphere and the prospect of new markets.
1. 11. 2022
In a renovated apartment building in Prague 8, an intimate project consisting of five duplex apartments of up to 233 m2 was created, in which elements of the historic roof were preserved. The units are completed and ready to move in. Their exclusive sale is handled by our real estate agency Luxent - Exclusive Properties.
17. 10. 2022
The chamber project Lofty Anděl includes three exclusive apartments ranging from 104 to 138 m2. They are located on the fifth floor of a renovated corner building in Prague 5 and are in loft style. The original design of each of them reflects a different design - industrial, art deco or minimalist. They can become your new home at the end of this year. The sale of luxury apartments is exclusively handled by our real estate agency Luxent - Exclusive Properties.
6. 10. 2022
The development project Rezidence Nad Černými lesy, located 30 km from Prague in Kostelec nad Černými lesy, offers 32 design apartments for sale. Exclusive sale of apartments with terrace, balcony or front garden is offered by real estate agency Luxent - Exclusive Properties.
30. 6. 2022
The interest in holiday properties in the country is not waning. However, their supply is completely insufficient after almost two years of boom. This, together with the rising price of building materials and labour, is reflected in their high prices. The new project Apartments Albeřice with 11 design units, which is growing in the mountain village of Horní Maršov - Dolní Albeřice in the Krkonoše Mountains, should help to satisfy the enormous demand. The exclusive sale of luxury apartments has now been launched by our real estate agency Luxent - Exclusive Properties! The construction of the low-rise building is expected to start towards the end of this year, with completion planned for the 4th quarter of next year.
16. 5. 2022
Are you dreaming of a new exclusive property near Prague, but at the same time close to nature? Now we have launched the sale of luxury houses in the second phase of the development project Březový háj, which is growing in the village of Předboj. It includes 4 original family villas of 6+kk and 7+kk with gardens, terraces and swimming pools - and their construction has already started! Despite the situation on the real estate market, where, among other things, prices are rising due to a shortage of building materials, interest in the project is huge. Of the sixteen houses in the first phase, only the last one is currently available for purchase. Their implementation will be completed at the turn of this spring and summer, and the entire project with the second phase should be completed in the summer of 2023.
9. 5. 2022
The steep rise in real estate prices, the rising cost of mortgages and the deterioration of their availability, inflation, the rise in prices of building materials and the shortage of building materials - this is the current situation on the real estate market. However, even this does not discourage those interested in luxury housing or a profitable investment. The demand for new flats, especially in Prague, still significantly exceeds the supply. The huge interest is also evidenced by the fact that in many development projects from our portfolio the last units remain to be purchased. In order to at least partially satisfy the "hunger" for luxury new buildings, work is in full swing. Let's take a closer look at the current developments!
15. 3. 2022
The interest in real estate, especially recreational ones, is still enormous. However, since the domestic supply is not able to cover it, Czechs are now turning their attention more and more abroad, for example to Slovakia. A development project called Marina Liptov, which comprises 33 modern apartments in layouts from 2+kk to 4+kk, is growing right next to the Slovak dam Liptovská Mara on the Váh River under the Tatra Mountains. They offer the possibility of active relaxation in their own facilities in a popular Slovak recreational location as well as the opportunity for a promising investment in an apartment. The project should be completed by the end of next year. Our Luxent - Exclusive Properties office has become the exclusive partner for their sale in the Czech Republic - let's take a closer look now!
19. 1. 2022
Winters are relatively mild in our area, but if you have a warm heart, you may miss the sunshine during the cold months. And if you experience these feelings every winter, you might want to consider investing in an apartment in a warm climate. Find out what's trending right now and which luxury properties abroad you can choose from in this article!